Email newsletters - low cost, high return

According to Oberlo For every $1, you spend on email marketing, you can expect an average return of $42 (DMA, 2019). There are a multitude of email marketing benefits, but this one tops the charts for keeping your business steady and going. And according to Campaign Monitor, (https://www.campaignmonitor.com/resources/knowledge-base/how-many-emails-does-the-average-person-receive-per-day/ ), on average consumers receive 121 emails a day!!!

So why do marketers insist on using this channel to communicate with their customers? There are a few reasons we outline below:

Quick

You can send an email out to tens of thousands of people within minutes! Making your message easily received in moments, so if you want to be seen or heard, quickly this is your perfect option.

Cheap

The cost of a paid email software subscription which allows you to design, send and track email newsletters is very cost-effective. Partly because there are so many software providers out there to choose from, businesses reap the reward! On average monthly subscriptions can set you back about $20 a month.

Creative

If you don’t have a designated graphic design team at your beck and call, and you don’t have the time or design templates yourself, often the software is so versatile these days that it lets you set up templates with your logo and colour palette super easily. And you can often re-purpose your original design!

Stats

One of our favourite reasons why email newsletters are great for business. The stats on the performance of the emails sent are readily available and they’re super insightful! You can find out demographic data, open rate, and click rate, some technology can even show heat mapping on what areas of the email captured attention, without clicks.